Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

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Are Customer Reviews More Important Than Professional Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , , 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

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Must-Read Marketing Blogs

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media , , , , , , , , , , 1

There are a number of must-read marketing blogs out there (including this one: http://evansonmarketing.com 🙂).

Here is a listing (in alphabetical order) of several of the most-popular and best-read marketing …

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Will.i.am and Dr. Dre: The Masters of Two Domains

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , 3

For a long time, there has been a widespread use of entertainers/celebrities as endorsers for products — in many formats. Recently, there has been a more concerted effort on the …

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