CEOs Getting More Involved with Social Media

Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , 2

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their …

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Are Customer Reviews More Important Than Professional Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , , 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

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