Two weeks ago, we examined consumer shopping trends in 2021. Here, we look at holiday shopping 2021 by generation. The research findings are interesting.
For a review of generational …
Read moreOnline Customer Returns Are Still Too Hard
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing customer expectations, customer returns, customer satisfaction, experiential marketing, infographic, Insider Intelligence, online shopping 1
Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In …
Read moreTaking on 2020 Holiday Shopping
In this difficult year, firms face bigger challenges in planning for the holiday season. Such as what will be the “hot items”? How much inventory should be ordered? And …
Holiday 2019 Revenues Expected to Reach $1 Trillion
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2019 holiday shopping, eMarketer, infographic, online shopping, shopping 5
Last month, we looked at when people do their holiday shopping. And we saw that 61 percent of holiday 2019 consumers expected to begin shopping before Thanksgiving. Today, we …
Millennials Are Shaping Online Spending
As we reported before: “Millennials represent the largest U.S. population group. And that makes them attractive for business. According to Pew Research: ‘Millennials, ages 21-37 in 2018, number 75+ …