“A majority of first-time digital buyers now complete transactions via mobile devices. In particular, smartphones. In the future, this audience will become digitally mature — moving from browsing to buying. As a result, their purchase frequency and amount spent online will only increase.”

“And M-commerce purchases become more frequent. Mobile basket sizes and average spending grew in 2017. Each region had notable growth in mobile’s share of E-commerce. In Asia-Pacific, the proportion grew from 70.3% in 2016 to 76.1% in 2017. In Western Europe — where tablets play a role in several countries — it jumped from 31.3% to 35.4% over the same period.”