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Read moreMobile Drives E-Commerce Globally
Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the best growth vehicle for many companies. Check out this prior post: Important New Report on 2017 Internet Trends. The chart below shows the rapid growth of retail E-commerce worldwide. Data compiled from […]
Read moreAmazon Prime Still Keeps Growing
As we know, Amazon dominates the world of online retailing. And it is a very creative firm. Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. [Click here to read more.] Also, it leads online retailers in customer service, including returns, Because Amazon Prime is the basis for a lot of the firm’s […]
Read moreHarry & David’s Modernizing
Long-time businesses need to live in the present and plan for the future. Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview of the retailer. Harry & David’s modernizing is important for its future. As these examples […]
Read moreHow Big a Hurdle Is Ad Blocking in 2017?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends ad blocker, ad blocking, customer satisfaction, eMarketer, online shopping, planning, technology, trends, trust 4
Ad blocking is becoming an enormous problem for online marketers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is a program that will remove different kinds of advertising from a Web user’s experience online. […]
Read moreBravo, Patagonia!
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media #loveourplanet, 2016, Black Friday, environment, online shopping, opportunity, Patagonia, social responsibility, success, trust 29
Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.” […]
Read moreNot Trying to Keep Scaring You About Online Security, But …
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends Android, AV-Test, bad behavior, Evans on Marketing, Mac, malware, mobile media, online shopping, PUA, TechRepublic, tips, trends, virus, Windows 26
Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but we are trying to get you to be more alert and to protect yourself better online. That’s why we we’ve posted several tips, such as: […]
Read moreCan You Personalize Marketing without Shopper Participation?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends ALEA Group, analytics, bad behavior, Boxer, business model, customer expectations, customer satisfaction, ethics, online shopping, personalization, privacy, trust 13
One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as much customer information as possible to target individual shoppers more specifically. On the other hand, many customers want their privacy and do not appreciate it […]
Read more2016 China-Based Singles’ Day to Dominate Global Holiday Season
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, Victoria's Secret, video 17
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.” […]
Read moreGoSpaces, a Free Web Site Builder and E-Commerce Platform
Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media customer expectations, entrepreneur, experiential marketing, free, GoSpaces, online shopping, pricing, social media, web design, web host 4
Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway fees.” It also offers a premium package for $4 per month: “Take your business to […]
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