Online Customer Returns Are Still Too Hard

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing , , , , , , 1

Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In …

Read more

Taking on 2020 Holiday Shopping

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Trends , , , , , , , ,

 
In this difficult year, firms face bigger challenges in planning for the holiday season. Such as what will be the “hot items”?  How much inventory should be ordered? And …

Read more

Mobile Drives E-Commerce Globally

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Trends , , , , , 1

Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the  best growth vehicle for many companies. Check …

Read more
1 2 … 18