Ideas for Your Mobile Marketing Campaign

Due to its growing importance, we have written a lot about mobile marketing. As examples, see Mobile Marketing Facts. Mobile Ads Keep on Booming in 2018.  And Mobile Marketing Automation Growing Fast. Today, we show several ideas for your mobile marketing campaign. For this post, Max Chekalov of Appgeeks.org serves as guest blogger. Appgeeks reviews and ranks app development […]

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Mobile Marketing Automation Growing Fast

With the rapid rise in mobile media usage, marketers must optimize their automated tools. Thus, today’s topic: mobile marketing automation growing fast. In the discussion, we note mobile media automation (MMA) basics. And we look at MMA’s evolution. Thanks to Jessica Pyykkonen of Ghergich & Co. for suggesting this post. 🙂 Before reading below, check […]

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Mobile Drives E-Commerce Globally

Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the  best growth vehicle for many companies. Check out this prior post: Important New Report on 2017 Internet Trends. The chart below shows the rapid growth of retail E-commerce worldwide. Data compiled from […]

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Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]

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Who Pays Interns the Best?

It can still be tough to land a good internship — especially one that pays! So, how great would it be to score an internship with one of the firms highlighted by Statisa: “According to new data from CB Insights, New York-based Two Sigma has the best-paid internships in America with an average monthly base […]

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Not Trying to Keep Scaring You About Online Security, But …

Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but we are trying to get you to be more alert and to protect yourself better online. That’s why we we’ve posted several tips, such as: […]

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Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster […]

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Monotasking Vs. Multitasking

In today’s high-tech, immersive society, “multitasking” has become B-I-G.  And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? (LOL 🙂 ) According to study after study, no we can’t really multitask well. Here are four examples: 12 Reasons to Stop Multitasking Now! Multitasking […]

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Avoid Risky Password Behavior

Do you have only one password for all accounts? Do you use only lower-case letters in your passwords? Do you enter your password when the URL begins with http (rather than https)? If you answered yes to one or more of these questions, you are leaving yourself wide open to identity theft and the hacking […]

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How to Get Digital Media Right

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing: “It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of […]

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