Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today‚Äôs post. And to Shopping.fm for the infographic. “With the dawn of the Internet, E-commerce retailers […]

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How Dominant Is Amazon Online?

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers […]

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What Happened to The Limited?

After more than 50 years, youth-oriented women’s apparel retailer The Limited has announced that it is shutting all of its 255 stores and will focus on its online business going forward. Some experts, the retailer will be sold or shut in the not-so-distant future. Click the image to see the sales now available online. What […]

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Real-Time Infographic on U.S. Shopping

What do Americans eat, drink, buy, and spend by the second — in real time? Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.    

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Video Tips About How to Be Safer Online

Although it’s nearly possible to totally protect ourselves against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers to get into our online accounts and social media. How big is this problem? Take a look a look at this […]

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Learning from Superior Pricing Web Pages

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item. Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as […]

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What Happens to Our Privacy If a Company Is Sold?

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on how our personal information could be used, such as not providing it to a third […]

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Trends in Online Shopping

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around the world. As Multichannel Merchant reports, global online retail sales […]

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Building an Online Brand Reputation

Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image. As reported by Deborah Shane for Careerealism.com: “The questions I get asked most frequently when working with people on their brand marketing and social […]

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What’s Ahead for Business-to-Business Online Marketing?

What will business-to-business firms be doing in 2014 with regard to online marketing? In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated […]

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