One Response to “Ads That Play on Emotions”

  1. Anukul January 13, 2013 at 2:18 pm #

    That’s great, I never used to catergorize while writing copy. This post neatly sums it up for most of the primary emotions used in advertising these days, however one of my favourites is stark sarcasm. It is not primary but yes the advertising industry in India is picking it up.

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