Successful advertising often plays on consumer emotions. So, what’s the best way to do that?
According to Martin Jones, a social media marketing manager with Cox Communications: “According to research …
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Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media analytics, customer expectations, customer satisfaction, emotional engagement, experiential marketing, message, promotion, shopper, shopping, social media, tips, viral marketing 2
A long-time challenge for marketers has been how to get customers and potential customers emotionally engaged with their companies, products, and brands. Today, this is especially challenging — there are …
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