Our Six-Part Series on Pricing Tips

Recently, we published a six-part series on pricing practices and tips. Here, in one place ( 🙂 ), are links to each part of the series: Small Firms & Pricing: Questions to Consider – Part 1 Small Firms & Pricing: Questions to Consider – Part 2 Small Firms & Pricing: Questions to Consider – Part 3 Small Firms […]

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Small Firms & Pricing: Questions to Consider – Part 6

by Joel R. Evans and Barry Berman In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you answer these questions? How are prices displayed? There are various options for displaying prices, depending on the pricing philosophy (such as a prestige image versus […]

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Small Firms & Pricing: Questions to Consider – Part 5

by Joel R. Evans and Barry Berman This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How do you use prices in competing with a larger firm? One of the most common myths in retailing is that small firms can never […]

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Small Firms & Pricing: Questions to Consider – Part 4

by Joel R. Evans and Barry Berman This is the fourth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? Do you plan for stock shortages (due to shrinkage and clerical errors) when setting prices? How? Yearly, tens of billions of U.S. retail sales alone […]

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Small Firms & Pricing: Questions to Consider – Part 3

by Joel R. Evans and Barry Berman This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How does your firm use manufacturer suggested list prices? Before discounting grew, many retailers adhered to suggested manufacturer list prices, except when running sales. Consumers […]

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Small Firms & Pricing: Questions to Consider – Part 2

by Joel R. Evans and Barry Berman This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? Do you have an overall pricing philosophy? What is it? These are company positioning questions to get you to reflect on your competitive niche; […]

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Small Firms & Pricing: Questions to Consider – Part 1

by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. And many such firms seem to panic (or ignore the problem) when large discount-oriented firms enter their trading areas – or […]

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TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.    

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Improve Your Career Planning: A Slideshow and Two Videos

Here are three very different types of information that should aid you in career planning: An income slideshow from CreditRepair.com via CNBC. As CNBC’s Jessica Dickler reports: “How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and […]

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The Value of Market Research for Small and Medium Firms

Research is as important for small and medium-size enterprises (SMEs) as for larger firms. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your business’ success, market research is crucial. Market research gives us a close insight into the […]

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