Now that so many people are using their smartphones to access Web sites, the speed of page loads is coming under closer scrutiny.
Is your smartphone fast enough for you? …
Read moreGenerating Better Customer Satisfaction and Loyalty
Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty.
Look at this infographic to see how they can do better.
Unilever: Using Videos for Its Global Plans
Lady Gaga’s New Social Media Effort
To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what …
Read moreHow Coca-Cola Is Enhancing Brand Engagement
Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing …
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