Unilever is one of the world’s leading consumer products companies, with such brands as Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, …
Read moreLady Gaga’s New Social Media Effort
To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what …
Read moreHow Coca-Cola Is Enhancing Brand Engagement
Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing …
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