As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and …
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Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends critic, customer, customer expectations, eMarketer, experiential marketing, KRC Research, mobile media, online information, online shopping, review, shopper, social media, success, trends, trust, Weber Shandwick 12
For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…
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