Deliverer Entering Person’s Home OK?

What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away. We know most shoppers want convenience and speed in having […]

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iPhone 7 2017 Prices Around the Globe

To paraphrase our 2016 iPhone pricing post:  Do you — or someone you know — own an iPhone 7? If yes, what price did you pay? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still […]

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Are YOU Buying the Right for Gas for Your Vehicle?

What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think. There are actually two points that should be important to you, even if you have […]

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What Is the Price of an iPhone 6s Around the World?

Do you — or someone you know — own an iPhone 6s? If yes, what was the price? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still vary by provider and by deal. With the […]

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More Gamesmanship on Retail Prices — Even Online

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And shoppers are often persuaded that a product is on sale even when it isn’t.” According to Evans and Berman’s Marketing […]

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When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st Century: Price advertising guidelines have been set by the FTC and trade associations such as […]

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Generating Pricing Power

In this era of cost-cutting and price discounting, it has become harder for many firms to price their products in a profitable manner. Yet, this can be done! As McKinsey’s Jay Jubas, Dieter Kiewell, and Georg Winkler report: “Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other […]

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How Do You Compute Customer Lifetime Value?

Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for marketers. As Bain & Company explains: “Investing to earn the loyalty of your customers often requires trade-offs — […]

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Are Firms Now Smarter About the Customers to Target with Discount Offers?

We know that many shoppers regularly look for discounts, and typically won’t make many discretionary purchases without them. But, there are also shoppers who often buy without looking for a sale. Through their access to big data, a growing number of firms are learning to better target their discounts. As Shelly Banjo reports for the […]

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Amazon Versus Hachette, Amazon Versus Disney, Etc.

As the world’s largest book seller and online retailer, Amazon is never afraid to flex its muscles with regard to suppliers. So, these questions come into play: Is Amazon acting as an advocate for lower consumer prices (as the retailer claims)? OR is Amazon an unrestrained bully trying to increase its margins at the expense […]

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