State of Marketing Today – Salesforce Study

As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn. First, check out these related posts: Can Better Marketing Lower Costs? Closing the Customer Experience Gap. […]

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Big Data Challenge: Measuring Marketing ROI

As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI. If you have followed Evans on Marketing, you aware that we have reported regularly on big data. So, take a look at these examples: State of Big Data in 2017. When […]

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Thinking About a Career in Data Analytics?

As we know, data analytics and big data are extremely important to millions of companies around the world. So, it is pretty clear that new jobs in data analytics are opening every day. If you are an analytical person, think of the career possibilities. According to Dataconomy: “The importance of big data and data analytics […]

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Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]

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The State of Big Data in 2017

As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big data in 2017? Recently, eMarketer published its Big Data Roundup for 2017: “Most key objectives of marketers are rooted in big data, from […]

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When Are Small Data Best Used?

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see 1.] Nonetheless, there still remain many instances when “small data” can be quite useful. Consider these observations from Jessica Stillman, writing for Inc.: “Ask Google […]

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Tech Skills for Today’s Job Marketplace

Interested in a job in big data analysis or in other aspects of information technology? If yes, check to be sure you have the proper skill set. As Sharon Florentine writes for CIO: “Technology is constantly evolving, and IT pros need to keep up with changing skills demands to remain relevant. A recent report from […]

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GE Goes Bigger with Big Data. Including Videos!

MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a free login.]: “GE has bet big on the Industrial Internet — the convergence of industrial machines, data, and the Internet. The company is putting sensors on […]

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Proving Marketing ROI Is Difficult

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult. Now, according to B2B Marketing, the situation is changing: “The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the […]

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Why Is the Management of Big Data So Difficult?

As we have posted several times before, big data analytics are here to stay and growing in importance. [See, for example, 1, 2, 3, 4.] Nonetheless, big data analytics are not simple. According to eMarketer: “Companies’ increased customer focus, demand for business growth and expansion, and the need to keep up with competitors are all […]

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