As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today …Read more
Big Data Challenge: Measuring Marketing ROI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Trends big data, business model, data analytics, marketing ROI, tips 16
As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI.
If you have followed Evans on …Read more
Thinking About a Career in Data Analytics?
As we know, data analytics and big data are extremely important to millions of companies around the world. So, it is pretty clear that new jobs in data analytics are …Read more
Connected Vehicles Generate BIG Data
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends auto, big data, car, connected, consumer research, experiential marketing, innovation, mobile media, opportunity, planning, Statista, technology, trends, vehicle 4
This post is a follow-up to yesterday’s.
As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a …Read more