Tag Archives: iphone

iPhone Dominance and Pricing Over the Years

18 Sep

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues.

As the following chart from Statista shows:

“Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in 2010 to more than 212 million in 2016. iPhone sales worldwide were over 136 billion U.S. dollars in 2016. As sales increased, the iPhone gained within the company. It has become the most successful Apple product to date. The iPhone’s share of the total revenue has jumped from 25 percent in the beginning of 2009 to 70 percent in the first quarter of 2017. As of the first quarter of 2017, iPhone’s share of revenue was at 69.4 percent. Much of the iPhone’s success can be attributed to Apple’s ability to be competitive, with new releases and updates.”

 

iPhone Share of Apple Sales worldwide — 2009-2017

Chart by Statista

 

Apple has accomplished these results despite large price increases. According to Niall McCarthy, writing for Statista, and the chart below: 

“The unveiling of the iPhone X was the most eagerly anticipated part of Apple’s launch extravaganza [on September 12, 2017]. The new handset made a daring design move in ditching the home button, while it now boasts a facial scanner and the ability to make animated emojis. For some fans, the enthusiasm of the event and the enormous hype surrounding the iPhone X will be tampered by the device’s exorbitant price tag. The iPhone X will cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB). Back when the original iPhone was unveiled by Steve Jobs in 2007, the 4GB version of the device cost $499 and the 8GB version cost $599 (both requiring a 2-year contract).”

 

Chart by Statista

 

As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

12 Sep

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at the infographic below regarding what we can learn from Apple.]

According to various observers, at least one version of the new iPhone will sell for more than $1,000. Are you iPhone loyalists really ready for this?

Here’s what Tripp Mickle and Timothy W. Martin are reporting for the Wall Street Journal:

“Prepare for smartphone sticker shock. A decade into the smartphone era, Apple Inc. and Samsung Electronics Co. are betting they can increase sales by jacking up the price of their flagship products — bucking the usual downward arc for prices of consumer electronics in the years after introduction.”

“Apple on Tuesday [today] is expected to unveil a more-advanced iPhone — also known as the anniversary iPhone, the iPhone 8, or iPhone X — which analysts predict will carry a starting retail price of about $1,000. That would be about 50% more than the cheapest version of the iPhone 7 Apple introduced last year at $649, and about 30% more than the larger iPhone 7 Plus, at $769. (On Tuesday, Apple also is expected to show off updated versions of those phones with prices similar to last year’s models.)”


 
While we wait for the latest iPhones to be available for sale, let’s consider what else we can learn from Apple. The Website Group has these observations; and it designed the infographic shown below.

“[Apple uses] unpaid marketing at its very best! You might not think it, but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. Another popular strategy from Apple is its ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise; so keep your goodies to yourself until the day comes to pull the rabbit out of the hat — just as Apple taught us. It leaves you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!”

“These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!”

 

Courtesy of: The Website Group

 

iPhone 7 2017 Prices Around the Globe

31 May

To paraphrase our 2016 iPhone pricing post:  Do you — or someone you know — own an iPhone 7? If yes, what price did you pay? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still vary by provider and by deal.

With the above in mind, how do current average prices of the iPhone 7 vary around the world? As Felix Richter reports for Statista:

“The iPhone is not exactly cheap in the United States, but considering the prices that Apple fans have to pay in other parts of the world, the roughly $815 (depending on local sales taxes) that Americans have to shell out for an iPhone 7 (128 GB) seem like a regular bargain. According to the latest issue of Deutsche Bank’s ‘Mapping the World’s Prices’ report [PDF], the iPhone 7 costs $1,200 in Turkey, making it the most expensive place for Apple fans. Taking into account that Turkey’s GDP per capita ($9,317 according to the IMF) is less than one-sixth of that of the United States ($57,294) highlights how much of a luxury item Apple’s flagship phone really is for Turkish consumers.”

“While Apple has always been a producer of high-end devices, the iPhone’s price has recently become more of a problem with respect to the company’s overseas success. With dozens of Android devices available at a fraction of the iPhone’s price, even the appeal of the Apple brand may no longer be enough to win over emerging market customers.”

 


You will find more statistics at Statista.
 

A Post for iPhone Loyalists

4 Nov

Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes.

According to Statista:

“Since its introduction in 2007, Apple’s iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 230 million iPhones sold in 2015 alone. iPhone sales worldwide generated more than 155 billion U.S. dollars in revenues in 2015. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. “

“The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 70 percent in the first quarter of 2015. As of the first quarter of 2016 (4Q ’15 calendar year), iPhone’s share of Apple’s revenue was at 68 percent, the third highest figure to date. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.”

 
Here’s an interesting video that shows how the iPhone has evolved over the years across several attributes.


 

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