What’s next for Apple and other smartphone marketere?
Read moreIn-Store Use of Smartphones
Future of the Smartphone for E-commerce
Evans on Marketing Consumers and Their Behavior, Online Marketing, Technology and Marketing e-commerce, M-commerce, omnichannel, smartphone 1
Will Foldable Smartphones Be a Game Changer?
Mobile Ads Keep on Booming in 2018
In 2015, we wrote about how Mobile Internet Advertising Was Booming. What’s happened since then? In today’s post, we examine how mobile ads keep on booming in 2018. The trend in mobile advertising is certainly not surprising, given the growth of mobile E-commerce. As we reported earlier in 2018: “In 2014, retail E-commerce sales worldwide […]
Read moreWhat Is Next for Smartphones
Last year marked the 10th anniversary of the iPhone. As we know, over this time, the smartphone has certainly evolved. And revolutionized the way we communicate, shop, use social media, etc. Thus, an apt question to ask now: What is next for smartphones? For sure, forecasts indicate looming changes. First, we consider what the smartphone […]
Read moreYour Text Messages ARE Being Spammed
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, CLX Communications, customer expectations, eMarketer, ethics, Mobile Ecosystem Forum, smartphone, SMS, spam, text message, trust 11
If you are under the impression that spamming is confined to the Web and E-mail, you are wrong. Very wrong! According to recent research, text spamming is now a big problem. So, we all need to be more careful with our cell phones and one way to do so is to use stronger passwords and […]
Read moreSmartphone Use Still Growing
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing apps, comScore, customer expectations, customer satisfaction, experiential marketing, mobile media, opportunity, smartphone, social media 8
According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market: “Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage […]
Read moreHow About This Radical Idea? Hold on to Your Smartphone
For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure made it easy for us to do this. In return in for agreeing to a another two-year contract, we get a state-of-the-art shiny brand-new smartphone […]
Read moreThe Rise of the Phablet
As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]
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