Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full …
Read moreMust-Read Marketing Blogs
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media best, blog, entrepreneur, Evans on Marketing, experiential marketing, information, joel evans, marketing, opportunity, social media, success 1
There are a number of must-read marketing blogs out there (including this one: http://evansonmarketing.com 🙂).
Here is a listing (in alphabetical order) of several of the most-popular and best-read marketing …
Read moreWill.i.am and Dr. Dre: The Masters of Two Domains
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing Beats Electronics, business model, Dr. Dre, entertainment marketing, entrepreneur, experiential marketing, innovation, planning, product management, promotion, social media, success, technology, video, Will.i.am 3
For a long time, there has been a widespread use of entertainers/celebrities as endorsers for products — in many formats. Recently, there has been a more concerted effort on the …
Read moreBig Sports Equal Big Bucks
CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, …
Read moreApple’s iPhone 5: Not as Hot as Expected
Does the story in today’s Wall Street Journal signify a blip for Apple or a major turning point in the face of strong competition?
Click the image to check out …
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