Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

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Hofstra at the Super Bowl :-)

We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent football players with Super Bowl rings: Marques Colston of the New Orleans Saints and Willie Colon of the NY Jets (who won his Super Bowl […]

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LOL: The Manning Brothers’ Direct TV YouTube Ad

If you are a sports fan, you know that the NFL’s Manning brothers are usually rather straitlaced. So this “rap” commercial for Direct TV’s NFL Sunday football package is way out there — but lots of fun. It got millions of views on YouTube in its first 24 hours.      

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Big Sports Equal Big Bucks

CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, with some slots going for more than $4 million per 30 seconds. And the 2012 baseball World Series ads went for $500,000 per 30-second spot. […]

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Memorabilia Sells — Sometimes for a Lot!!

Yes, we love celebrities, our sports teams, and nostalgia. As a result (and aided by the Web), collectibles have become big sellers. And auctions can real pump up the prices — it only takes two to drive up the bidding. Would you pay $46,000 for this Tom Brady football jersey? That’s what the final bid […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

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