In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …
NFL Video Rights Stream Ahead
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends advertising, broadcasting rights, business model, competition, entertainment marketing, experiential marketing, NFL, opportunity, planning, promotion, streaming, video 1
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …
Super Bowl of Advertising 2021
Over the past 50+ years, Super Bowl has become the biggest advertising event of the year. Today, tomorrow, and Tuesday, we present our insights. Now, on to Super Bowl …
Rating Super Bowl LII Advertising
Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several …
Read moreHofstra at the Super Bowl :-)
We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent …
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