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Month: <span>January 2013</span>

Do You Want a Career in Product Management?

January 14, 2013 Evans on Marketing Careers, Good and Bad Examples of Marketing, Product Management brand, business model, career, opportunity, planning, Pragmatic Marketing, product management, product manager, tips 1

If you are interested in a product management, a great resource is Pragmatic Marketing’s Annual Product Management and Marketing Survey: “Every year, Pragmatic Marketing conducts a comprehensive survey of …

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Ads That Play on Emotions

January 13, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media advertising, emotion, emotional engagement, experiential marketing, marketing, online, opportunity, planning, promotion, social media, success 1

Successful advertising often plays on consumer emotions. So, what’s the best way to do that?

According to Martin Jones, a social media marketing manager with Cox Communications: “According to research …

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Key Metrics for Marketing Success in 2013

January 12, 2013 Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Trends analytics, business model, competition, innovation, marketing metrics, opportunity, tips, Vocus

Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and …

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A Recap of Social Media in 2012: From January Through December

January 11, 2013 Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2012, infographic, innovation, marketing, mobile media, opportunity, promotion, social media, success, trends

2012 was an interesting year for social media. Check out this infographic for some month-by-month highlights. Click the infographic for a larger chart display.

The State of Social Media 2012 …

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Why Ideas Have a Two Week Shelf Life

January 10, 2013 Evans on Marketing Good and Bad Examples of Marketing, Product Management, Trends analytics, entrepreneur, ideas, innovation, new product, opportunity, product management, tips 3

Having an innovative mindset means actively looking into the merits of new ideas rather than letting the ideas just sit around in the back of one’s head. Procrastination = a …

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Categories

Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,083)
Trends (1,004)
Business Analytics and Marketing Information (948)

Tags

opportunity (864)
customer expectations (840)
planning (803)
tips (744)
experiential marketing (695)

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)

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