CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, …
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Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends customer expectations, customer satisfaction, ESPN, Major League Baseball, media, MLB, NASCAR, NBA, NFL, promotion, soccer, sports, sports marketing, television, TV rights
Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
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