Big Sports Equal Big Bucks

15 Jan

CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, with some slots going for more than $4 million per 30 seconds. And the 2012 baseball World Series ads went for $500,000 per 30-second spot.

So, it comes as no surprise that a recent Harris Poll of U.S. adults showed the popularity of the NFL and Major League Baseball. Yet, it is college football that is a sports category whose popularity — and revenue-generating potential — is on the rise. As reported in Ad Age by Michael McCarthy: “With $7.5 billion in revenue, MLB posted its 10th consecutive year of record revenue in 2012. More than 74.8 million fans attended games, the fifth-best record in baseball history. MLB also signed TV deals with Fox, Turner, and ESPN that will double its annual media payout through 2021. According to a study by Scarborough Research, 109.3 million people, or 48% of U.S. adults over 18 years of age, watched, attended, or listened to an MLB game from February 2011 through March 2012. That compares to 92.6 million, or 39% of adults, who watched, attended or listened to a college-football game during the same period. College football was most popular with the 18-to-24-year-old demo and Southerners, according to Harris. Baseball was most popular with 50-to-64-year-olds and Midwesterners.”

Click the chart to read more from McCarthy.


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