Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa

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New Balance Athletic Shoes: Made in the USA — But for How Long?

It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here.  A few months ago, we blogged

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the

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Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks

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