Break-Even Point Calculations Are Not So Simple

In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric.    Break-Even Point Calculations Are Not So Simple According to Braden Becker, writing for HubSpot: “You’ve heard […]

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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New Balance Athletic Shoes: Made in the USA — But for How Long?

It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here.  A few months ago, we blogged about Apple’s decision to do more iMac manufacturing in the United States. With this in mind, how far should we go to support the LAST American-made […]

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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