Big Leap for Digital Ads

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising. eMarketer reports that: “It’s no secret advertisers are flocking to […]

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Are You Overpaying? How Many TV Channels Do YOU Actually Watch?

Over the last few years, the debate has been growing more fierce with regard to the way TV channel subscriptions are sold to consumers. On one side of the debate are the service providers who aggressively bundle channels and charge a monthly fee for the bundle — whether the consumer wants all the channels in […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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