As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV …
Read moreAre You Overpaying? How Many TV Channels Do YOU Actually Watch?
Over the last few years, the debate has been growing more fierce with regard to the way TV channel subscriptions are sold to consumers.
On one side of the debate …
Read moreTelevision and Sports: A Marriage Made in Heaven
Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends customer expectations, customer satisfaction, ESPN, Major League Baseball, media, MLB, NASCAR, NBA, NFL, promotion, soccer, sports, sports marketing, television, TV rights
Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
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