For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind.
With the 2014 World Cup being in time-zone-friendly Brazil — and …
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Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends customer expectations, customer satisfaction, ESPN, Major League Baseball, media, MLB, NASCAR, NBA, NFL, promotion, soccer, sports, sports marketing, television, TV rights
Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
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