Is the World Cup Coming of Age for U.S. Viewers?

For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind. With the 2014 World Cup being in time-zone-friendly Brazil — and ESPN having wall-to-wall coverage of matches, 2014 may be the year for TV viewing to take off in the United States. As Nielsen notes: “Long […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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