Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video.
As we …Read more
Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views …Read more
A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products …Read more
The good deeds of athletes and other celebrities — as well as the bad ones — are often publicized in the media (click here, for example). Through the …Read more
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …Read more