Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video.
As we …
Read moreESPN: Hopping on the Taylor Swift Bandwagon
Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views …
Read moreThe Most Popular Athletes in the World
A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products …
Read moreIs There Really Charity in Some Charities?
Evans on Marketing Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing Alex Rodriquez, bad behavior, Better Business Bureau, charity, Charity Navigator, customer expectations, customer satisfaction, entertainment marketing, ESPN, ethics, honesty, Lamar Odom, National Committee for Responsive Philanthropy, Newman's Own, Outside the Lines, Randy Moss, sports marketing, trust 7
The good deeds of athletes and other celebrities — as well as the bad ones — are often publicized in the media (click here, for example). Through the …
Read moreBusinessweek Calls ESPN the “Everywhere Sports Profit Network”
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
Read more