As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising — U.S. B2B Digital Advertising Spending Trends…
Read moreHow to Get Digital Media Right
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Trends business model, customer expectations, digital, media, MillardBrown Digital, mobile media, opportunity, planning, social media, tips, video 12
MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:
“It’s no longer about traditional or digital. It’s all marketing. Digital marketing …
Read moreHow Do College Students “Connect” with Brands?
Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through …
Read moreBe Better Prepared for Chinese Media
Evans on Marketing Global Marketing, Marketing Communications, Trends censorship, China, global, media, news, opportunity, planning, promotion, public relations, self branding, tips, trust
Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?
Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese …
Read moreGlobal Advertising Is Booming
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, digital, eMarketer, experiential marketing, media, promotion, social media, trends 1