Advertising Media Still Shifting

As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising —  U.S. B2B Digital Advertising Spending Trends —  A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]

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How to Get Digital Media Right

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing: “It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of […]

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How Do College Students “Connect” with Brands?

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: “Amid their interest in millennials, marketers look to the 19 million-plus U.S. college students as […]

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Be Better Prepared for Chinese Media

Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media? Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media: 1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the […]

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Global Advertising Is Booming

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe. From this research, a few conclusions may be drawn: (1) From 2012 to 2018, advertising is expected to rise sharply in many of the countries eMarketer examined. (2) The United States and 7 other […]

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Media Trends in U.S. Advertising

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile ad spending is projected to rise from 2.6 percent of all U.S. media dollars in 2012 to 26.4 percent in 2018. As eMarketer reports: “Strong, […]

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What Media Are Most Popular with the U.S. Audience

Not surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience. To learn more, click the chart below.    

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12-12-12 Concert: Doing Good and Doing It Well

Tonight’s 12-12-12 Music Concert to raise money for those affected by Superstorm Sandy will be the largest televised live event in entertainment history. It will be simulcast across the world and on TV. YOU may donate at www.121212concert.org. The concert will feature an extraordinary assemblage of talent: Musical performers include Bruce Springsteen and the E […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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