As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way …
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Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends customer expectations, customer satisfaction, ESPN, Major League Baseball, media, MLB, NASCAR, NBA, NFL, promotion, soccer, sports, sports marketing, television, TV rights
Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …
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