What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , ,

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …

Read more

In Today’s World, Valuable Data Can Be Found Almost Anywhere

Evans on Marketing Business Analytics and Marketing Information, Product Management, Technology and Marketing , , , , , , , , , , ,

In our new digital world, the amount of data that are available is massive. And such data can sometimes come from unexpected and unusual sources.

Consider these observation from Katie …

Read more

Nissan’s Creativity in Mobile Advertising

Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , , , ,

Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan …

Read more

Want to Launch an App? How Much Money Do You Have?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 11

In the good old days (think two years ago), it was relatively inexpensive to launch a new app for a smartphone. While this is still possible, some app firms are …

Read more
1 … 8 9 10 … 16