In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …
Read moreWhat Do You Think of This? Nike to Drop Livestrong Shoes and Apparel
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, charity, customer expectations, ethics, Lance Armstrong, Livestrong, Michael Vick, Nike, product management, sports marketing, Tiger Woods, trust