Social Media in 2016: A Video Review

Social media are constantly evolving in terms of both scope and popularity. Here is a video overview by Click-Thru Consulting.      

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Many Young Adults Still Live at Home

For a variety of reasons, young adults are more likely to live at home than ever. Among these reasons are: to finish school, to reduce spending, to save money after completing school, to begin repaying college debt, and to avoid certain household tasks. According to the Pew Research Center, more young U.S. adults now live […]

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A New Ad Age Fact Pact on Mobile Media

Advertising Age has just published a terrific new report: Mobile Fact Pack. This report includes information on mobile ad spending, Facebook and other mobile media leaders, industry market shares in various categories, big data and mobile media, consumer behavior, and mobile media ad agencies. There are a large number of insightful charts. Click the image […]

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In Today’s World, Valuable Data Can Be Found Almost Anywhere

In our new digital world, the amount of data that are available is massive. And such data can sometimes come from unexpected and unusual sources. Consider these observation from Katie Kaye, writing for Advertising Age: “Imagine for a second that you could interview a product. How often is it being used? For how long? And […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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