Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
Read moreNew Tool in the Fake Product Wars
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Sports and Entertainment Marketing, Technology and Marketing Adidas, bad behavior, counterfeit products, detecting fake sneakers, experiential marketing, Nike, sports marketing, Zippy Digital
Yesterday, we looked at shopping gullibility. To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic. Now, there is a promising new tool in the …
Marketing High-End Sneakers
In 1984, Nike revolutionized the sneaker market with the first Air Jordan. In its marketing high-end sneakers, Nike blew away the competition. Since then, prices have risen dramatically. After a …
Nike Scores Big – Again
As we have noted before, Nike is a terrific marketer. And one that’s proactive in its approach. On Sunday, Tiger Woods won the Masters golf tournament. Shortly thereafter, Nike scores …
Nike Pushes the Envelope Again
Last September, Nike began a new advertising campaign featuring Colin Kaepernick. As we noted then: “The controversial use of Kaepernick is widely supported by some customers. Yet, it has …