What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an endorser. As a cancer survivor, Armstrong did a lot of good work through the Livestrong Foundation that he founded — and raised a lot of […]

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The Case of Lance Armstrong: The Downfall of One More Celebrity Icon

The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath. Consider this: On the one hand, Lance Armstrong is truly a global icon. He is a cancer survivor who won his sport’s most grueling event seven times AFTER he […]

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