What’s Ahead for “Clean Slate” Brands?

Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management, Trends , , , , , , , , , , , , 9

For decades, leading companies have focused on brand extensions that build upon the heritage of their most popular brands. So, the question is: Can clean slate brands (new brands) succeed …

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Samsung Wants to Be Your Software Company, Too

Evans on Marketing Global Marketing, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , , , , , , , , , , , , 15

As we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to …

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