Nissan’s Creativity in Mobile Advertising

Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan models that are targeted at affluent, technology seekers. To show off the “Self Healing Paint,” Nissan ran a special iPad ad in The Economist. Take a look […]

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Product Innovation: A Timeline

Nissan is sponsoring an interactive timeline of innovations dating from the 1800s to today. It is both informative and fun to look at these innovative highlights. Click the image to access the timeline and then choose “Browse Innovations.” by visually  

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Nissan Reviving Datsun Brand

Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar at the time and infuriated many dealers during the changeover. Now, Nissan has decided to reintroduce the Datsun brand, but in a very limited and […]

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