Nissan’s Creativity in Mobile Advertising

Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan models that are targeted at affluent, technology seekers. To show off the “Self Healing Paint,” Nissan ran a special iPad ad in The Economist. Take a look […]

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How’s Windows 8 Doing After Its Launch?

As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as well as its reputation as an industry leader and innovator. So, should Microsoft be concerned that early results are “sagging”? Steven Jones and Shira Ovide report […]

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Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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