Ma and Chenault: An Interview with 7 Major Points

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an interview with Kenneth Chenault,  chairman and chief executive officer of American Express, Ma enumerated seven key points. […]

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Avoid These Mistakes When Selling to China

Selling goods and services to companies and consumers in China is not an easy task for foreign firms. Here are some mistakes to avoid. Based on an interview with Frank Lavin, CEO of Export Now, a company that assists Western businesses that enter the Chinese market, Darren Dahl (writing for American Express Open Forum), describes […]

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Chinese Advertising Ups the Digital Spend

Large numbers of  advertisers around the globe are rapidly expanding their move from traditional ads to digital ones. Worldwide, average spending on digital ads is expected to be nearly one-third of all ad spending in 2016. And China is one of the countries leading the way. As discussed by Angela Doland for Advertising Age: A report […]

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Study Abroad in Summer 2016 with Hofstra University’s Zarb School of Business

Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and graduate students. In addition, the Zarb School has international exchange programs with a number of universities. Click the images to get more information.      

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A McKinsey Report: How Innovative Are the Chinese?

McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site. McKinsey firm has just produced a new report on Chinese innovativeness: “New research by the McKinsey Global Institute (MGI) suggests that to realize consensus growth forecasts—5.5 to 6.5 percent a year—during the coming decade, China must […]

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Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum World’s Most Attractive Employers– Business results are […]

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Inventive “Foreign” Brand Names for Chinese Firms

Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose […]

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Be Better Prepared for Chinese Media

Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media? Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media: 1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the […]

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L’Oréal Ups Its Product Mix in China

L’Oréal is a leading global beauty-care company: “For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence, and open up to others. L’Oréal has set itself the mission of offering all women and […]

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Is the Recent Stock Market Decline a Harbinger of Things to Come in 2014?

2013 was a great year for the U.S. stock markets — with all major indexes posting double-digit increases. What drove 2013’s results? A stronger economy Declining unemployment The Federal Reserve’s decision to keep the “pedal to the metal” Better consumer confidence A calmer global marketplace than in 2012 Low interest rates, giving investors fewer choices […]

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