Worldwide spending on luxury products keeps on ticking. Yet, the leading marketplace for luxury products among young adults is not the United States or Europe. But China! And by a …
Ma and Chenault: An Interview with 7 Major Points
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, American Express, career, China, competition, customer expectations, global, Jack Ma, Kenneth Chenault, merchandising, small business, strategy, trends
Avoid These Mistakes When Selling to China
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Trends American Express Open Forum, business model, China, competition, customer expectations, Export Now, Frank Lavin, global, mistakes, opportunity, trust 23
Selling goods and services to companies and consumers in China is not an easy task for foreign firms. Here are some mistakes to avoid.
Based on an interview with Frank
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Chinese Advertising Ups the Digital Spend
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, China, digital, global, worldwide 9
Large numbers of advertisers around the globe are rapidly expanding their move from traditional ads to digital ones. Worldwide, average spending on digital ads is expected to be nearly one-third …
Read moreStudy Abroad in Summer 2016 with Hofstra University’s Zarb School of Business
Evans on Marketing Global Marketing Beijing, Bremen, business, China, France, Germany, global, Marseille, opportunity, Shanghai, slideshow, study abroad, summer 2016, Yong Zhang, Zarb Means Business 4
Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and …
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