The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still

Read more

Nissan’s Creativity in Mobile Advertising

Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan

Read more

Is the E-Reader Revolution Already Over?

It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During

Read more

Marketing Laptops in a Complex Market Space

What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing.

Read more