As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still …
Read moreNissan’s Creativity in Mobile Advertising
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing advertising, customer expectations, experiential marketing, ipad, mobile media, Nissan, opportunity, product management, promotion, social media, tablet, video
Is the E-Reader Revolution Already Over?
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends Amazon, analytics, Barnes & Noble, business model, e-reader, experiential marketing, Kindle, Nook, opportunity, planning, product life cycle, success, tablet, technology, trends
It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During …
Read moreMarketing Laptops in a Complex Market Space
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Apple, innovation, laptop, Mac, Microsoft, PC, tablet, tips, trends, video, Walter Mossberg, Windows 8 9
What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing.…
Read moreComing Soon: A Smaller iPad?
Evans on Marketing Product Management, Social and Digital Media, Technology and Marketing, Trends Amazon, Apple, competition, Google, ipad, price, small, tablet, technology
According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a …
Read more