The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]

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Nissan’s Creativity in Mobile Advertising

Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan models that are targeted at affluent, technology seekers. To show off the “Self Healing Paint,” Nissan ran a special iPad ad in The Economist. Take a look […]

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Is the E-Reader Revolution Already Over?

It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During 2011, 25 million E-readers were sold, and Barnes & Noble’s Nook (among others) had also become major players. But the meteoric rise of E-readers is […]

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Marketing Laptops in a Complex Market Space

What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]

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Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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Can Microsoft Finally Generate a Success in an Apple Marketplace?

As Microsoft announced that it would soon be introducing its own tablet, the Surface, to compete with the iPad and Droid-driven devices, four questions come to mind: Can Microsoft be successful after so many missteps with other products? Can Microsoft be a hardware manufacturer after so many years as a software-driven company? The entertainment-oriented X-Box is […]

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Mobile Payments: Not a Game Changer Yet?

 Click the image for the full story According to Knowledge@Wharton, “In March, PayPal will enable its users to pay through their mobile phones, tablets or iPads at 2,000 Home Depot stores across the U.S., and by the end of the year at 20 other national retailers. Mobile payments are rapidly gaining popularity, but large scale […]

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