This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that …Read more
What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, charity, customer expectations, ethics, Lance Armstrong, Livestrong, Michael Vick, Nike, product management, sports marketing, Tiger Woods, trust
In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …Read more
Is There Really Charity in Some Charities?
Evans on Marketing Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing Alex Rodriquez, bad behavior, Better Business Bureau, charity, Charity Navigator, customer expectations, customer satisfaction, entertainment marketing, ESPN, ethics, honesty, Lamar Odom, National Committee for Responsive Philanthropy, Newman's Own, Outside the Lines, Randy Moss, sports marketing, trust 7
The good deeds of athletes and other celebrities — as well as the bad ones — are often publicized in the media (click here, for example). Through the …Read more
12-12-12 Concert: The Morning After
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media 121212concert, Adam Sandler, charity, customer expectations, customer satisfaction, entertainment marketing, ethics, experiential marketing, fundraising, Robin Hood Foundation, Sandy concert, trust, video 12
Like many of you, we watched the 12-12-12 Sandy Relief concert last night. (Read more about the concert from yesterday’s post).
While it’s still too early to gauge …Read more