As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …
Read moreShould PepsiCo Change Its Company Name?
This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message.
As the WSJ reported: “With 60% of …
Read moreHumanizing Brands Through Social Media
One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want …
Read moreThe Power of Color in Product and Logo Design
Color is a key element in product and logo development.
As discussed by Simon Bonello, Director of British Design Experts: “Don’t underestimate the power of color. Choosing the colors …
Read moreSocial Media and Brands: A Global Perspective
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends analytics, brand, eMarketer, experiential marketing, global, Internet, Ipsos Global @dvisor, Ipsos OTX, opportunity, product management, product positioning, shopper, social media, social network, trends 3
In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …
Read more