How P&G Plans to Profit in Today’s Economy

Evans on Marketing Consumers and Their Behavior, Global Marketing, Pricing, Product Management, Trends , , , , , , 10

Proctor & Gamble is the leading consumer products company in the world. Nonetheless, there are two particular issues with which it must deal: (1) Many of its most popular brands are mature, especially in industrialized countries, with the resultant slowdown in sales growth. (2) Since the onset of the recent Great Recession, even more consumers […]

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P&G Turns to a Former CEO to Right the Ship

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The board of directors at Procter & Gamble (P&G), dissatisfied with the performance of the world’s largest consumer products firm, recently decided to replace its CEO. In doing so, the firm brought back former CEO A.G. Lafley. Is this a good move or a desperate one? This is the view of Rosabeth Moss Kanter (the […]

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What’s Next for Proctor & Gamble?

Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Pricing, Product Management, Trends , , , , , , , , , , , 7

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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Is the P&G Innovation Well Running Dry?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , 2

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , ,

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

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  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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