P&G Archives

How P&G Plans to Profit in Today’s Economy

February 12, 2014 Evans on Marketing Consumers and Their Behavior, Global Marketing, Pricing, Product Management, Trends P&G, planning, price, product management, promotion, strategy, Tide 10

Proctor & Gamble is the leading consumer products company in the world. Nonetheless, there are two particular issues with which it must deal: (1) Many of its most popular brands …

P&G Turns to a Former CEO to Right the Ship

June 4, 2013 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management analytics, business model, HBR, Lafley, opportunity, P&G, planning, Rosabeth Ross Kanter

The board of directors at Procter & Gamble (P&G), dissatisfied with the performance of the world’s largest consumer products firm, recently decided to replace its CEO. In doing so, …

What’s Next for Proctor & Gamble?

February 28, 2013 Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, challenges, competition, customer expectations, financial, innovation, P&G, price, Procter & Gamble, product management, promotion, trends 7

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …

Is the P&G Innovation Well Running Dry?

September 14, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends business model, competition, global, innovation, opportunity, P&G, planning, Procter & Gamble, trends, Unilever 2

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, …

Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

August 4, 2012 Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends global, mom, Olympics, P&G, Procter & Gamble, promotion, social media, video, viral marketing, YouTube

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each …

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