What’s Next for Proctor & Gamble?

Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Pricing, Product Management, Trends , , , , , , , , , , , 7

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …

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Is the P&G Innovation Well Running Dry?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , 2

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, …

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