A New Focus for P&G

Procter & Gamble, the long-time world leader in consumer products and the leading global advertiser, is ready to embark on another new strategy. It has tried many tactics in recent years to try to stimulate company growth and profits. P&G’s latest approach may seem counter-intuitive — to grow by shrinking its brand portfolio. However, this […]

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What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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P&G: No Longer the King of Innovation

Procter & Gamble, the world’s largest consumer products company, has been facing some tough sledding for quite a while now (see our September post). Many critics — and some disgruntled stockholders — remain unimpressed with the firm’s declining level of innovation, once the strongest competitive advantage of P&G. Let’s look at a recent example. As […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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