Is Everything You Know About ROI Wrong?

For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so easy to determine.

With this in mind, consider the slideshow “How to Determine the ROI of Anything” by Gary Vaynerchuk, working at VaynerMedia: “What’s the ROI of a piano? What’s the ROI of a YouTube channel? What’s the ROI of anything!? After you read this deck you’ll be able to answer all these questions easily.”