Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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Creating a Business Plan

In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]

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Winning at Omnichannel Marketing: A Video Overview

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any way she wants it. Marketers realize they need a different approach to enable a unified […]

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McDonald’s Honest Self-Assessment – in Public!

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. And, it has offered an honest self-assessment in a very public way. [Many firms do not even acknowledge their weaknesses outside of the company itself.] Just a few days ago, the fast-food giant issued a […]

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Ma and Chenault: An Interview with 7 Major Points

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an interview with Kenneth Chenault,  chairman and chief executive officer of American Express, Ma enumerated seven key points. […]

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The Impact of an Industry’s Life Cycle on a Company

This post is a nice complement to our discussion about Apple’s recent performance. How much do industry life cycles affect firms in those industries? Consider these remarks from Rieva Lesonsky, Contributing Writer, SmallBizTrends.com: “Every industry goes through a life cycle that begins at the startup phase — that is, when the industry first comes into […]

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Can YOU Cut It as An Entrepreneur?

Interested in becoming an entrepreneur? The potential may be great; but the risks may be high too. Below, you will find an entrepreneur’s quiz. We have posted several times on entrepreneurship, such as: Resources for Innovators and Entrepreneurs Best Books of 2015 for Entrepreneurs Clever Innovations from Entrepreneurs: A Video Entrepreneurs Feeling GREAT About 2015 […]

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Want to Attract the Health-Conscious Consumer?

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.    

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