Is Yahoo a Good Buy for Verizon?

When it began in 1994 and for many years thereafter, Yahoo was a Web dynamo with tons of viewers, a leading search engine, lots of content, multiple points of contact, and more. But in recent years, Yahoo has fallen on really tough times. Hopefully, it will still have something to offer Verizon after the latter’s […]

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Tumblr Acquisition Seems to be Working for Yahoo — If It Could Only Sell Ads

Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr may be turning out to be wise strategic move. But its impact on Yahoo’s ad revenues is still in question. What is Tumblr? According to […]

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Yahoo and Tumblr — A Smart Move?

Yahoo has had some tough times in recent years. But things have slowly begun turning around since Marissa Mayer (formerly a senior executive at Google) became CEO. So, the announcement that Yahoo would purchase Tumblr for $1.1 billion is not surprising; however, it is interesting. Once again, a major company has decided to acquire a growing […]

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Inside Yahoo: Less Show, More Sell

    Click on the image to access the article According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and […]

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