How Effective Are Social Media?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , 1

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How …

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Is Everything You Know About ROI Wrong?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing, Product Management , , , , , , , , 3

For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so …

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