How Effective Are Social Media?

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments […]

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Tracking Marketing ROI

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll […]

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Is Everything You Know About ROI Wrong?

For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so easy to determine. With this in mind, consider the slideshow “How to Determine the ROI of Anything” by Gary Vaynerchuk, working at VaynerMedia: “What’s the ROI of […]

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How to Boost Your Online ROI

According to Merit Direct, there are five key ways for companies to increase their online return on investment.   Click the logo to see what they are.  

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