Social Media and Selfies

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , 19

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a …

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Humanizing and Entertaining Ads

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 10

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for …

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Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 1

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.

In the …

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The Fast-Growing Era of Tailored Ads by Country

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , 1

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in …

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