Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition. As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here […]
Read moreThe Fast-Growing Era of Tailored Ads by Country
Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends ad, advertising, global, Hong Kong, Ireland, KFC, Philippines, promotion, South Africa, Thailand, UK, USA, video, YouTube 1