As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. …
Read moreThe Fast-Growing Era of Tailored Ads by Country
Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends ad, advertising, global, Hong Kong, Ireland, KFC, Philippines, promotion, South Africa, Thailand, UK, USA, video, YouTube 1
Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in …
Read moreUniversum’s 2015 Top Employer Rankings: Part 2 — Global Students
Evans on Marketing Careers, Global Marketing Australia, Austria, Belgium, best employer, Brazil, Canada, career, China, Czech Republic, Denmark, Finland, France, Germany, global, Hong Kong, ideal employer, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, opportunity, planning, Poland, ranking, Russia, Singapore, South Africa, Spain, students, survey, Sweden, Switzerland, Thailand, tips, Turkey, Ukraine, United Kingdom, Universum, Vietnam 4
Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. …
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