NBA Players Give Back

  As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]

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The Fast-Growing Era of Tailored Ads by Country

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition. As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here […]

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Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum World’s Most Attractive Employers– Business results are […]

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