As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising.
“It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data show the shift accelerating faster than expected in the United States. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year.”
“By the end of this year, U.S. digital ad spending will reach $72.09 billion, while TV spending will grow to $71.29 billion. That means digital will represent 36.8% of US total media ad spending, while TV will represent 36.4%. ‘Digital advertising is not only pulling dollars from traditional media, but it’s also creating new advertising opportunities at the local and national level,’ said eMarketer forecasting analyst Martín Utreras.”
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