As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising.

eMarketer reports that:

“It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data show the shift accelerating faster than expected in the United States. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year.”

“By the end of this year, U.S. digital ad spending will reach $72.09 billion, while TV spending will grow to $71.29 billion. That means digital will represent 36.8% of US total media ad spending, while TV will represent 36.4%. ‘Digital advertising is not only pulling dollars from traditional media, but it’s also creating new advertising opportunities at the local and national level,’ said eMarketer forecasting analyst Martín Utreras.”

Click the chart to read more.


8 Replies to “Big Leap for Digital Ads”

  1. I think this is a great read. If i owned a business I would put more time into digital advertising because you can reach so many people faster. If a company tries to make a commercial they might miss a good amount of their target market just because they are not watching TV at that point in time. Digital Ads can also follow you when you go on different websites, which while that may be annoying for customers can be beneficial to companies.

  2. Digital Advertising is something that I have learned a lot about in the last few years because of a family member who worked for The New York Times and now Buzzfeed doing Digital Ad Operations. I have seen the impact that the Digital advertising has and how companies are flocking towards this form of advertising. Most of the revenue for these companies are coming from the Website advertisement deals. This is also an easy way to ensure, for a business that their advertising is useful. Since it is all digitally based, they can track how many people have viewed their ad, clicked on it and they also pay to guarantee that a certain number of people have seen there ad. This forces the company that they hire to increase the amount of ads that pop up of your screen, making sure that they hit the amount of views that they paid for. Most people now spend their time on the internet so I think that this is a smart move for companies!

  3. As a TV/Business major I find this post quite intriguing. Liked we talked about today in class, digital advertising is taking over for good reason. It is simply more effective and easier to reach potential customers through digital media. Also with programs like adware that can actually customize what advertisements are shown to potential customers, this form of advertising personalizes marketing to its viewers making them pay more attention unlike a TV ad that could be easily skipped over.

  4. Increasing advertisement digitally rather than on television could be positive or negative. Advertising digitally seems smart because people are constantly on their phones and computers. Digitally may also be smarter than television because people can fast forward commercials a lot easier too. However, I have noticed that people are getting frustrated with ads online. Advertisements can be found everywhere, whether it’s social media, youtube, music stations, etc. Businesses target all different age groups on these digital devices, not just by promoting their products or services, but by recognizing the patterns and interests of people. When one likes something on Facebook or favorites a youtube video, the companies related to that product will start to target advertisements to them. What is even more annoying are commercials on pandora, spotify, and iheartradio. These ads are the worst because most of them do not even target one’s interest, so one has to suffer through them. Now more ads are popping up on Twitter and Instagram. Do companies really think millennials will scroll through their feeds and stop to watch the company’s video? I certainly do not. Twitter even gives me the option to get rid of a lot of advertisement content. If companies continue to increase their advertisement digitally, than they need to think of more clever and creative ads.

  5. This article illustrates what seems to me to be the logical conclusion of the technological explosion that has been unfolding over the last two decades (or centuries depending on how you count it). It’s very interesting how the activities of marketers are reflective of technological trends. This goes to show the impact that technology has on many aspects of our society. I am curious how this phenomenon will unfold going forward.

  6. I find this information very surprising because I find television advertisements much more effective. As a full time student, I’m constantly on the computer and I never pay attention to the digital advertisements. I actually find them to be rather annoying and inconvenient. On the other hand, when I watch TV I can recite numerous commercials or at least recognize what company they are representing.

  7. This blog was surprising to me because I would have thought that internet advertising would have taken off at least two or three years earlier. I remember sitting in high school reading the internet and finding out that Facebook just realized that they were not making any money of the smartphone applications. Later, it was clear that adding advertising to social media would make profits.

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