Tag Archives: digital

Seniors Upping Digital Use

20 Jul

According to the Pew Research Center, U.S. seniors have become much more active with digital devices over the last several years:

“A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the overall U.S. population. By 2050, 22% of Americans will be 65 and older, according to U.S. Census Bureau projections. At the same time America is graying, recent Pew Research Center surveys find that seniors are also moving towards more digitally connected lives. Around four-in-ten (42%) of the adults ages 65 and older now report owning smartphones, up from just 18% in 2013. Internet use and home broadband adoption among this group have also risen substantially. Today, 67% of U.S. seniors use the internet – a 55-percentage-point increase in just under two decades. And for the first time, half of older Americans now have broadband at home.”

 
The first chart below shows how the usage of digital technology among seniors has grown by device/platform. The second chart indicates how Internet use by seniors varies by demographic factors.
 

 

 

2017 Trends in the Way People Access News

28 Jun

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017?

Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed:

“It explores the changing environment around news across countries. The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world. A key focus remains in Europe where we have added Slovakia, Croatia, and Romania for the first time – but we have also added four markets in Asia (Taiwan, Hong Kong, Malaysia, and Singapore) along with three additional Latin American countries (Argentina, Chile, and Mexico).”

 

“This year’s report comes against the backdrop of continuing concerns about how to fund journalism and the relations between news organizations and platforms, but also an intensification in news about the news, driven by attacks on the U.S. media and widespread concern about ‘fake news’. We look at issues of truth and falsehood and trust in this year’s report, where we continue to see big differences between countries and regions.”

 

“We have  focused on two areas: (1) the extent to which people are prepared to pay for news or the different ways journalism might be funded in the future, and (2) understanding more about some of the drivers of low (declining) trust in the media. For the first time, we’ve attempted to measure and visualize relative levels of media polarization across countries and identify a link between media polarization and trust. Another focus has been on the media’s relationship with platforms – in particular how news is discovered and consumed within distributed environments such as social media, search, and online aggregators.”

 

Here is a video overview of the 2017 report, followed by a link to the full 136-slide PDF report.

 

 

 

How to Get Digital Media Right

29 Sep

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:

It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of data available to help inform decisions, selecting the right data, and combining, analyzing, and creating actions from that data is challenging. With input from over 300 senior executives across advertisers, agencies, and media companies, our 3rd annual Getting Digital Right study identified four key findings for getting digital right and creating extraordinary marketing in a connected world.”

Click here to access the full report. A free login is required.

Click here to view/hear the Webinar.

Here are two charts from MillardBrown Digital.  To view a larger version, click on each chart. The first chart identifies the steps necessary to undertake a great digital strategy.

 

The second chart highlights the ease/difficulty of measuring ROI (return on investment) with various media platforms.  [This shows why E-mail marketing is NOT dead. It ranks first in measuring ROI.]


 

Big Leap for Digital Ads

19 Sep

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising.

eMarketer reports that:

“It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data show the shift accelerating faster than expected in the United States. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. eMarketer had forecast in March that the shift would not happen until next year.”

“By the end of this year, U.S. digital ad spending will reach $72.09 billion, while TV spending will grow to $71.29 billion. That means digital will represent 36.8% of US total media ad spending, while TV will represent 36.4%. ‘Digital advertising is not only pulling dollars from traditional media, but it’s also creating new advertising opportunities at the local and national level,’ said eMarketer forecasting analyst Martín Utreras.”

 
Click the chart to read more.


 

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