Levi Strauss Adopts New FLX Operating Model

In the current competitive marketplace around the globe, firms want the most cost-efficient operating models possible. For instance, click these links: 1 and 2. While they want to manage costs, they also want to be customer friendly. That is why today’s post examines: Levi Strauss adopts new FLX operating model. What exactly is Levi Strauss? […]

Read more

Seniors Upping Digital Use

According to the Pew Research Center, U.S. seniors have become much more active with digital devices over the last several years: “A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the overall U.S. population. By 2050, 22% of […]

Read more

2017 Trends in the Way People Access News

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017? Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed: […]

Read more

How to Get Digital Media Right

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing: “It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of […]

Read more

Big Leap for Digital Ads

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising. eMarketer reports that: “It’s no secret advertisers are flocking to […]

Read more

Digital Marketing in 2016: An Infographic

Smart Insights has put together a terrific infographic on the current state of digital marketing globally and how to leverage digital tools. Take a look at the information and advice in the infographic.     

Read more

The Consumer’s Path to Purchase by Category

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart below summarizes the average length of a shopper’s journey (in days) and  the level of […]

Read more

Chinese Advertising Ups the Digital Spend

Large numbers of  advertisers around the globe are rapidly expanding their move from traditional ads to digital ones. Worldwide, average spending on digital ads is expected to be nearly one-third of all ad spending in 2016. And China is one of the countries leading the way. As discussed by Angela Doland for Advertising Age: A report […]

Read more

The Impact of Digital on Shopping Behavior

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: “Before they hit the stores, shoppers leverage an array of online resources to give themselves […]

Read more

Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the […]

Read more