In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the …
Read moreHysterical [to Us] Spoofs of Chevy Ads
For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the …
Read moreRating the Super Bowl Ads: What’s YOUR Take?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 84 Lumber, advertising, AirBnB, Audi, Bai Brands, best, Budweiser, customer expectations, entertainment marketing, Honda, Kia, most popular, Mr. Clean, promotion, social media, sports, Super Bowl, Tide 2
From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …
Read more2017 Super Bowl of Advertising: A Preview
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2017, advertising, Budweiser, experiential marketing, Febreze, Ford, GNC, Kia, Mercedes, Mr. Clean, preview, promotion, social media, Super Bowl, trends, video, YouTube 4
This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production …
Read moreAds on the Golden Globes Are Different!
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Drew Barrymore, experiential marketing, L’Oréal Paris, Netflix, promotion, Santa Clarita Diet, Snapchat Spectacles, social media, Timothy Olyphant, video, YouTube 1
The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
As reported …