Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars …
Read moreA Timeline on Advertising’s History
Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than …
Read morePepsi’s 5-Second Emoji Ads
As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their …
Read moreNative Advertising Is Here to Stay. Is This Good?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, bad behavior, customer expectations, ethics, infographic, MDG Advertising, native advertising, Sharethrough, trust, YouTube 4
In recent years, native advertising has been gaining in popularity. According to Sharethrough:
“Native advertising is a form of paid media where the ad experience follows the natural form …
Read moreVideos on How to Map the Customer Loyalty Cycle
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends advertising, American Express, customer expectations, customer loyalty, experiential marketing, market segment, Open, opportunity, planning, trends, video, YouTube 9
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is …
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